Anima, a platform that converts designs into code, has announced the completion of a $10 million Series A funding round led by MizMaa Ventures, with participation from INcapital and Hetz Ventures. The startup, which had been bootstrapped until last year, offers a bottoms-up distribution approach and taps into the growing popularity of low/no-code development.
Anima's platform allows designers to upload their designs from Figma and automatically transforms them into high-quality code that supports various technologies such as React, Vue.js, HTML, CSS, and Sass. It also enables designers to create prototypes within the platform to visualize the flow of their designs.
With the new funding, the co-founders plan to expand the team and develop integrations with platforms like Figma, Sketch, and GitHub. This will allow designers and developers to seamlessly transfer their designs and code between these platforms.
Anima has adopted a bottoms-up approach to distribution, allowing any designer to sign up for free. The platform currently has over 600,000 registered users, up from 300,000 in October 2020. The co-founders mentioned that active users are also growing, with 80,000 monthly active users compared to 10,000 a year ago. They noted that more than 5% of free users convert to paying users, and 15% of paying accounts naturally expand into teams within the first one to two months.
The startup is already receiving requests for enterprise accounts, indicating the potential for growth in that sector. Hiring has been a challenge in a remote work environment, but Anima has been able to tap into global talent to address this issue. As the team expands rapidly, maintaining and nurturing company culture remains an ongoing challenge for the company.