“I thought you were a VC; not a startup”

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It’s a reaction we often get from visitors to our offices, an open-plan shared workspace in an edgy tech corner of the Sarona quarter of Tel Aviv. Anyone expecting the oak paneled walls and hushed deliberations of a traditional VC is a little taken aback by the lack of protocol, by the no-holds barred discussions, and by the all-aboard culture that has little respect for formal seniority and where nothing goes unchallenged.

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Read more of Judah's article in Medium

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