The article discusses the rise of efficiency in the "age of Zoom" from the perspective of a personal assistant. With the shift to remote work due to the COVID-19 pandemic, video conferencing platforms like Zoom have become the primary means of communication for work-related interactions. The author, a personal assistant, highlights the time-saving benefits of working from home and using Zoom for meetings and calls.
Before the pandemic, the author's schedule was filled with face-to-face meetings, phone calls, and various tasks, all meticulously planned in their Google calendar. Efficiency was a top priority, with back-to-back meetings and strategically scheduled phone calls during commuting hours. However, with the transition to remote work, the author has noticed a new form of efficiency emerging.