Trigo on the Forbes AI 50

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Trigo wants you to go to your local supermarket, pull some groceries off the shelf and then leave. But you won’t be stealing, because Trigo applies computer imaging to ceiling-mounted cameras that track customer purchases while they’re happening so there’s no checkout required. The Israel-based startup, most recently valued at $350 million, already has a high-profile roster of supermarket clients including U.K. behemoth Tesco, REWE in Germany, and ALDI Nord in the Netherlands. CEO Michael Gabay cofounded Trigo with his brother Daniel, who is CTO.

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