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Trigo on the Forbes AI 50

Trigo on the Forbes AI 50 2023
April 11, 2023

Trigo wants you to go to your local supermarket, pull some groceries off the shelf and then leave. But you won’t be stealing, because Trigo applies computer imaging to ceiling-mounted cameras that track customer purchases while they’re happening so there’s no checkout required. The Israel-based startup, most recently valued at $350 million, already has a high-profile roster of supermarket clients including U.K. behemoth Tesco, REWE in Germany, and ALDI Nord in the Netherlands. CEO Michael Gabay cofounded Trigo with his brother Daniel, who is CTO.

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